This part is discuss about how tourism asset and cultural heritage management could affecting cultural tourism. The great challenge for cultural tourism is how to integrate cultural heritage and tourism management needs in a process that will result in a product that is appealing to visitors while at the same time conserving cultural and heritage values. The buzzword is sustainable cultural tourism, but this word of sustainable must be used with caution, since it has been used by different groups to promote completely agenda. To some, sustainability means economic sustainability, where heavy use of an asset can be justified as long as wealth is generated. Some adverse impacts are both expected and tolerated as site are managed primarily for their use values.