Reliability and validity are the two main points that have to be taken into consideration to reduce the possibility of getting wrong answers. Related to validity, for the data regarded as correct, accurate and precise, this study has used triangulation. The component of triangulation consisted of data collection method as in-depth interview, focus group discussion, photograph and video documentation. In-depth interview and focus discussion group were recorded using MP4 recorder to avoid misinterpretations. No major generalization will be described in this study and it is limited to batik cluster SMEs in South-Central Java. Reliability is a measurement can be reproduced with similar results. Therefore, variations in the results is entirely depending on measured area and not in the instrument of measurement. This study used more than one researcher and they agreed on what they see and hear.