The present study used a participatory action research (PAR) approach to explore the internal factors of batik cluster SMEs in South – Central Java. Participatory Action Research (PAR) provides a means to measure the results of the initial goals of research and identify the critical elements in a project to promote the desired result (Simba, 2010; Mutambi, 2011). PAR approach is a collaborative approach involving all partners and stakeholders in the process of gathering research data. PAR approach has an advantages, this approach is able to reflect the experience of the parties directly concerned and directly affected by the issues in the community. This method is a very convenient way to build and strengthen the understanding of the stakeholders and SMEs to determine device/tool that can be used to build a movement of change. Several methods of gathering information used in the PAR approach include: a. In-depth interview. b. Focus group discussions (FGD) c. Photographs and video documentation