Blibli.com [1] is one of the E-commerce in Indonesia with the concept of online shopping mall style. With this concept Blibli expect the Indonesian people who are accustomed to shopping at the mall can find items they are looking for easily and enjoyable wherever and whenever. Blibli is the first product of PT Global Digital Commerce, a subsidiary company in the field of digital Djarum founded in 2010. Blili cooperate with world-class technology providers, logistic partners, banking partners and merchant partner with certain standards to create a back-end system that could meet Blibli user needs. [2] Currently Djarum Group through Global Digital Prima Ventures (GDP), for example, formed an incubator called Merah Putih Inc., a start-up incubator based local communities and to provide capital assistance for start-up innovative local. Blibli head office is headquartered in West Jakarta to the cost of infrastructure such as servers and network of almost Rp 100 billion. [3]
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