There are two forms of analysis when employed to empirical data, namely within-case analysis and cross-case analysis (Miles and Huberman, 1994). Within-case analysis is argued to compare the collected data against the theory used. Cross-case analysis compares the data from different cases with each other. This study compared the data of six batik cluster SMEs and government institutions in six districts in South-Central Java to each other, thus this study will be performing a cross-case analysis. The process of qualitative content analysis often begins during the early stages of data collection, define the unit of analysis, test coding scheme on a sample of text, code all the text, assess the coding consistency, grouping, draw conclusions from the coded data, and finally report the findings.