Batik is the pride of Central Java as it holds great potential to boost economic growth. The Batik industry in Central Java is considered a strong SME’s. One of the central of batik production in Central Java is Pekalongan where batik is produced by SME’s. Famous Pekalongan batik with BMW slogan, i.e dare, flame and durable representing different Pekalongan batik individuality with batik products in other area.